How The Futbol Factory Scaled to Multiple Locations and $42,000 Monthly Revenue Using CoachIQ

John Jeffus and Regan Nolan didn't just want to run a training facility in Chula Vista. They wanted to build The Futbol Factory into a legitimate soccer training company serving athletes across San Diego.

Their first location proved the concept. Quality soccer coaching attracted dedicated athletes. Word-of-mouth drove steady growth. Within two years, they were ready to expand beyond Chula Vista.

That's when they discovered that what worked for one facility completely broke with two.

Opening a second Futbol Factory location should have been straightforward—replicate what worked at location one. But scattered systems made replication impossible.

Different coaches used different tools for scheduling. Payment collection methods varied between locations. Parents with athletes at both facilities asked: "Why do I have to pay different ways at each place?"

The business was generating solid revenue, but the operational chaos made it look disorganized. Revenue tracking required comparing multiple spreadsheets. Scheduling coordination demanded constant phone calls between Chula Vista and the new location. Standardizing soccer training programs across coaches seemed impossible.

The breaking point came when planning a third location in the San Diego area. The math was simple: if two locations created this much operational overhead, three would require hiring full-time administrative staff just to coordinate everything. That admin cost would destroy the unit economics of expansion.

They needed soccer coaching software that could scale with their ambitions without requiring proportional increases in administrative overhead.

CoachIQ provided the unified infrastructure The Futbol Factory needed to operate multiple San Diego-area facilities professionally:

Multi-Location Session Management: Soccer training sessions organize by facility location automatically. Athletes see only their facility's schedule in the mobile app, while coaches access location-specific or company-wide views as needed. Parents with athletes at multiple Futbol Factory locations manage everything through one account.

Unified Subscription Management: All 61 active subscriptions—including premium multi-month packages up to $2,000—process through one system with automated billing. Revenue tracking provides real-time visibility across all San Diego facilities without manual spreadsheet reconciliation.

Centralized Lead Management: Inquiry forms automatically organize by location. When a parent in Chula Vista or another San Diego neighborhood submits a trial request, it routes to the appropriate facility coach while remaining visible company-wide. No leads fall through cracks between locations.

Shared Calendar System: Coaches operate from a unified calendar with location-specific views. The system prevents double-bookings automatically and shows real-time availability across all facilities—critical for coordinating coaches who work at multiple Futbol Factory locations.

Standardized Program Library: Soccer training progressions and program content live in CoachIQ's program library, ensuring consistent quality across all coaches and locations. New coaches access proven training templates rather than reinventing programs.

Automated Workflows: New member welcome sequences run automatically regardless of which San Diego location they join. Reminder notifications, follow-ups, and operational communications happen consistently across the entire organization.

Professional Website & Branding: One website showcases all Futbol Factory locations across the San Diego area while allowing location-specific pages. Parents navigate seamlessly between Chula Vista and other facilities, and the branded mobile app provides consistent experience regardless of location.

The impact of implementing multi-location soccer coaching software was transformative. The Futbol Factory scaled from one Chula Vista facility to multiple San Diego locations—all managed on CoachIQ without requiring full-time administrative staff.

Revenue Scale: The business now generates over $42,000 in monthly recurring revenue across 61 active subscription members. This includes premium packages—some reaching $2,000 for six-month commitments—that demonstrate the value perception created by professional operations.

Operational Efficiency: Despite managing multiple San Diego-area facilities and coaches, The Futbol Factory operates without administrative staff dedicated solely to coordination. Automated billing, scheduling systems, and unified communication eliminate the manual work that typically bogs down multi-location soccer training businesses.

Expansion Velocity: Opening new locations across San Diego became faster and more predictable. Instead of rebuilding systems from scratch, they copy existing session templates, duplicate training programs, and configure the new facility's schedule. What used to require weeks of setup now takes hours.

Consistent Quality: The standardized program library ensures every athlete receives high-quality soccer training regardless of which coach or location they work with. Training progressions, session structures, and program delivery maintain consistency that builds The Futbol Factory's reputation across San Diego.

Team Coordination: Coaches operate independently using shared systems. They don't need constant meetings or coordination calls because the platform provides visibility and structure. Everyone accesses the same information, follows the same processes, and delivers consistent member experiences.

The Futbol Factory's success demonstrates how subscription-based revenue combined with multi-location infrastructure creates scalable unit economics:

Subscription Revenue Predictability: Monthly recurring revenue provides cash flow visibility that makes expansion decisions possible. When you know next month's revenue within a narrow range, you can confidently invest in new San Diego locations.

Premium Package Positioning: Professional systems justify premium pricing. When operations look organized, communication is responsive, and the digital experience matches what families expect from other services, they'll pay more. The Futbol Factory's $2,000 six-month packages wouldn't be possible with amateur systems.

Efficient Expansion Model: Each new San Diego location leverages existing infrastructure. The website is already built. Training programs are already created. Operational workflows are already automated. Marginal cost of adding a facility is primarily physical space and coaching staff—not rebuilding systems.

Scalable Operations: The platform handles increased complexity without increased administrative burden. Managing 61 members across multiple San Diego locations requires the same operational effort as managing 30 members at one location when automation handles coordination.

Location-Based Organization: Every session, program, and coach can be tagged to specific facilities. Athletes see location-filtered schedules automatically. Coaches view their facility by default but can access company-wide data when needed. Parents with athletes at multiple Futbol Factory locations manage everything through one family account.

Revenue Analytics by Location: The dashboard provides real-time revenue visibility across all San Diego facilities. Compare performance between Chula Vista and other locations, identify which programs drive the most revenue at each facility, and make data-driven decisions about programming and expansion.

Scheduler Templates: Create availability patterns once, then duplicate them across locations or coaches. When opening a new facility, copy the schedule structure from existing locations rather than building from scratch. Adjust as needed for location-specific factors without impacting other facilities.

Program Library: Soccer training content lives in a centralized library accessible to all coaches. Update a training program in one place, and it refreshes across all locations. This ensures quality consistency while eliminating duplicate work.

Team Inbox: Multiple coaches can manage communication from a shared inbox with appropriate permissions. When a parent messages about scheduling, any authorized coach can respond with full conversation history visible. No messages get lost between locations.

John and Regan described the evolution: "We went from looking like separate gyms with the same name to operating like an actual training company. When we open a new location, we're not rebuilding systems—we copy what already works. CoachIQ is what lets us scale."

The shift from independent facilities to unified operation changed everything:

• Hiring Advantage: New coaches see professional infrastructure and want to join the team
• Parent Confidence: Families across San Diego trust organization that looks like a company, not a side hustle
• Expansion Confidence: Growth decisions are based on opportunity, not fear of operational chaos
• Revenue Potential: Professional systems support premium pricing across all locations
• Exit Optionality: A business with documented systems and automated operations is sellable

Operating multiple locations across the San Diego area gives The Futbol Factory strategic advantages:

Geographic Coverage: Families throughout San Diego can access quality soccer training without long drives. Starting in Chula Vista, the business now serves multiple neighborhoods with consistent programming.

Unified Brand: Parents recognize The Futbol Factory brand across locations. An athlete can train at the Chula Vista facility one week and another location the next—same systems, same quality, same membership.

Network Effects: Multi-location presence builds credibility. When parents see multiple facilities, they perceive an established organization rather than a single coach's operation.

Market Coverage: Strategic facility placement across San Diego captures demand from different neighborhoods while maintaining operational efficiency through unified systems.

The Futbol Factory's approach suits soccer coaches who:

• Have proven their training model at one location and want to expand
• Manage multiple coaches and need coordination systems
• Want to build a soccer training business that could operate without them daily
• See expansion opportunities but worry about operational complexity
• Prefer subscription revenue over session-by-session payment models

The platform scales from solo coaches to multi-location operations without requiring migration or platform changes. Start with basic scheduling and payments, then progressively add multi-location features, team coordination, and advanced automation as the business grows.

Most soccer coaching businesses stall at one location because coaches confuse coaching capacity with operational capacity. They can physically coach more athletes, but they can't manually coordinate more operations.

The Futbol Factory broke through that ceiling by implementing soccer coaching management software that handles coordination automatically. The result: $42,000 monthly revenue across multiple San Diego locations without administrative staff eating profit margins.

When parents pay for professional experiences, professional systems justify premium pricing. The automated reminders, branded app, organized communication, and seamless multi-location experience create perceived value that supports higher rates.