The Problem
Professional Coaching, Amateur Systems
Predrag "Peja" Ilic delivers some of the highest-quality soccer training in his market. His boutique program combines technical skill development with detailed video analysis—the kind of personalized attention that develops serious players.
But the delivery experience didn't match the coaching quality.
Athletes booked sessions through Calendly. Payments came via Venmo. Video analysis required filming on one platform, exporting to another for annotation, uploading to a third for delivery, then texting parents the access link. Communication scattered across email, text messages, and Instagram DMs. Lead inquiries came through multiple channels with no organized tracking.
The workflow was frustrating for everyone. Film a training session. Export the video. Upload to analysis platform. Annotate with notes. Export again. Upload to delivery platform. Text the link to athlete and parents. Manually follow up days later to confirm they watched it.
This process consumed 45+ minutes per athlete—time that should have been spent coaching, not managing file exports and platform logins.
Parents praised the coaching but pointed out the unprofessional payment process. Athletes loved the training but asked why they had to check multiple places for information. The disconnected experience undermined the premium positioning Peja worked hard to build.
Worst part: the video analysis that made his training unique was taking so long to deliver that he sometimes delayed feedback or simplified it just to save time. The tool that should have been his competitive advantage was becoming a burden.

