The Breaking Point
When Success Creates Its Own Problems
Running a successful soccer training business should feel like winning. For this coach, it felt like drowning.
With over 100 active members, business was booming. Athletes loved the training. Parents raved about results. But behind the scenes, the operation looked more like organized chaos than a professional program.
Venmo payments arrived at random times with cryptic notes. Parents texted scheduling questions at all hours. Google Calendar conflicts meant double-bookings and frantic apology texts. Summer camp registration meant copying information from dozens of emails into spreadsheets, then manually texting confirmations to every family.
The wake-up call came from a simple parent question: "Do you have a website?"
The honest answer was uncomfortable. The business had grown to 100+ athletes, but the systems looked like a side hustle. Fifteen hours every week went to administrative work that had nothing to do with actually coaching soccer.

