Customer Story - Basketball - In-Person + Online - Des Moines
One basketball development system for athletes near and far.
Hennen Workouts is Shane Hennen's basketball skills-development business in the Des Moines area. Its model spans in-person training, camps, resources for coaches, and an online training experience. CoachIQ supports the digital side of that model, giving athletes a clear place to access training while keeping the business experience connected to Shane's wider development philosophy.
The challenge
Hennen Workouts serves local athletes, camp participants, online trainees, and coaches seeking resources. Those audiences need distinct entry points while still recognizing one coaching brand and one reliable route to program access.
Connecting local and online training
The business has several entry points: in-person sessions, hosted camps, online training, and resources for coaches. Those paths need to remain understandable even when athletes are not standing in front of Shane. CoachIQ gives the online training experience a branded home and a consistent access path, while Hennen Workouts can continue presenting the broader coaching philosophy and local services through its official website.
How the team works today
Online access lets athletes continue engaging with Shane's training system outside an in-person appointment. The value is continuity: a player can move from discovering Hennen Workouts to choosing the relevant training path and accessing development material without the online offer feeling detached from the coach or brand behind it.
The result
Athletes can choose local or online development and continue accessing the Hennen Workouts system away from the gym. The business can serve multiple audiences without separating digital programs from the coach and brand behind them.
Coach in action
Inside Hennen Workouts
A closer look at the coaching, athlete development, and training environment behind the story.
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Ready when you are
Give every athlete a clear way into your training system.
Connect program access and athlete communication to the coaching model that makes your business different.
