Customer Story - Basketball - Player Development - Utah
Connecting the work athletes do in the gym and throughout the week.
Jesse Armitstead founded ICE Basketball in Utah to build intelligent, confident, and effective athletes on and off the court. The program combines competitive group sessions, weekly at-home workouts, mental-performance work, and practice access. CoachIQ supports the customer journey around that full-player model, helping families move from discovery into training and ongoing member access.
Coach story
I can coach them the whole week, not just the time that we’re in the gym together.
Jesse ArmitsteadFounder · ICE Basketball
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CoachIQ has been one of the biggest reasons why I’ve been able to grow my business and get to a point where I can support my family full-time and make enough money to do that. It’s awesome being able to help players get in their work off the court. It’s a huge add-on when they miss sessions—they still get training. I can coach them the whole week, not just the time that we’re in the gym together. It’s been huge. One of the greatest things I love about CoachIQ, and about what Russell and the CoachIQ guys are doing, is that they’re open to feedback and they’re always changing and making it better. It’s just going to keep improving. I highly recommend it. It’s been a huge add-on and a huge key to my business growing. I recommend it to any sports coach who wants to level up their training and their business.
The challenge
ICE Basketball connects introductory training, multiple locations, in-person sessions, at-home work, and ongoing member access. When forms, scheduling, payment, and program access are separated, families have to reconstruct the journey at every step.
Connecting the member journey
Families need to understand what the program includes, claim an introductory session, reach the right location, and continue into the member experience. When those steps live across unrelated links and conversations, the experience can feel fragmented even when the coaching model is cohesive. CoachIQ connects the website, forms, scheduling, payments, and member access around the program.
How the team works today
ICE Basketball includes at-home workouts and mental-performance training alongside in-person sessions and gym access. A connected digital experience gives families a consistent place to take the next step and gives athletes continuity when the work moves beyond the court. CoachIQ supports that access layer without redefining the program Jesse has built.
The result
Families can move from an introductory step into scheduling, payment, and ongoing member access through one consistent journey. ICE can connect in-person and at-home development without making families navigate unrelated systems.
Coach in action
Inside ICE Basketball
A closer look at the coaching, athlete development, and training environment behind the story.
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Ready when you are
Build one experience around the whole player.
Connect discovery, training access, and family communication without separating the work that happens between sessions.
