Customer Story - Soccer - Individual Development - DMV
Personalized soccer development needs an experience as connected as the coaching.
PI Training is Peja Ilic's soccer-development business serving Alexandria, Springfield, and the wider DMV area. Individual training, two-player and small-group sessions, and online mentorship give athletes several ways to work on their game. CoachIQ supports the journey around that model so families can understand the options, schedule training, manage access, and stay connected to ongoing development.

The challenge
PI Training offers individual sessions, paired work, small groups, and remote mentorship. Each format has different capacity, scheduling, payment, and information needs, making it difficult to scale through separate forms and manual family conversations.
Connecting each training format
Families can choose individual training, paired training, small-group development, or online mentorship. Each option creates a different training environment, but the customer experience still needs one clear front door. CoachIQ connects the website, forms, scheduling, payments, and athlete access around those choices so the family can select the appropriate next step.
How the team works today
PI's online mentorship extends development beyond an in-person session through game-video analysis, recurring Zoom conversations, a customized training plan, and nutrition guidance. That offer turns match footage into coaching context and gives remote athletes a structured relationship with Peja rather than a one-time review.
The result
Families can choose the appropriate individual, group, or remote path and move from purchase to scheduling and access through one system. PI can support different formats without maintaining a separate customer journey for each.
Inside PI Training
A closer look at the coaching, athlete development, and training environment behind the story.
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Connect every part of the development journey.
Bring training options, scheduling, payments, athlete access, video-supported mentorship, and communication into one branded experience.



