Customer Story - Basketball - Development Facility - Fort Wayne, Indiana
Turning a basketball facility into a guided development journey.
Pro Standard is a Fort Wayne basketball-development facility led by owner and head trainer Brandon Evans. The public journey starts with an athlete application, moves into a fit call and welcome session, and continues through capped training, live-play decision-making, in-person work, and at-home development. CoachIQ supports that sequence from the first form through ongoing member access.
The challenge
Pro Standard begins with an athlete application and fit review before introductory and recurring training. Applications, scheduling, membership access, payments, and at-home development need to remain connected for both families and staff.
Connecting application to membership
The customer journey begins with an athlete application. The staff reviews fit, schedules a call, welcomes the player into the facility, and helps establish the appropriate development plan before recurring training begins. Families receive a recommendation instead of being asked to guess between programs without context.
How the team works today
Pro Standard's official site describes a 4,700-square-foot facility with two half courts and a Dr. Dish machine. Capped classes, multiple trainers, live-play work, and a family-oriented environment let the staff combine individual attention with competitive context. At-home development extends the relationship beyond the physical session.
The result
Families can move from application and fit review into introductory and recurring development through one connected journey. Staff can keep scheduling, payments, content, and communication aligned with the academy process.
Coach in action
Inside Pro Standard Basketball Academy
A closer look at the coaching, athlete development, and training environment behind the story.
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Ready when you are
Turn the first application into a clear development path.
Connect fit review, scheduling, payments, capped training, at-home work, member access, and family communication.
