Customer Story - Basketball - Player Development - Northern Colorado
Building the business around training that transfers to the game.
Schmidt Performance is Jeff Schmidt's basketball training and development organization in Northern Colorado. Its evidence-based approach uses game-like environments, individualized development plans, and mental-performance work to help athletes become adaptable players. CoachIQ supports the operational path around that work, connecting intake, scheduling, memberships, events, and athlete access.
Coach story
CoachIQ has been a game changer for me and my business from day one.
Jeff SchmidtFounder · Schmidt Performance
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CoachIQ has been a game changer for me and my business from day one. Their innovative and unique platform is the best on the market. They’ve saved me thousands of hours, and everything is bundled into one: your scheduling, your payments, your video, your website, your app. It’s all there in the palm of your hand. They work strictly with sports coaches, so they know the industry better than anyone. I would highly recommend CoachIQ to any sports coach trying to take their business to the next level.
The challenge
Schmidt Performance spans memberships, team training, consulting, camps, clinics, and events. Each audience needs a clear next step, and staff need shared context so the operation does not depend on the founder being present for every routine decision.
Connecting intake to membership
Schmidt Performance serves athletes through group memberships and in-person training, while also offering team training, coach and team consulting, camps, clinics, and program-specific events. That range creates an operational challenge: each audience needs a clear next step without turning the brand into a collection of disconnected forms, calendars, and payment links.
How the team works today
The official in-person journey begins with an intake form, moves to an introductory session, and then into an appropriate membership. CoachIQ supports that progression through forms, scheduling, payments, website content, and member access. The system handles the path around the coaching so Jeff can keep the training experience individualized and purposeful.
The result
Families receive a consistent path from intake to the appropriate membership or program. Shared workflows let staff support routine operations and maintain the customer experience even when the founder is away.
Coach in action
Inside Schmidt Performance
A closer look at the coaching, athlete development, and training environment behind the story.
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Ready when you are
Build the operating path around how you teach the game.
Connect intake, scheduling, memberships, and events without making the athlete experience generic.
